SOUL by Ludacris - Official Announcement, CES !011

Signeo USA, a worldwide leader in pro and consumer audio manufacturing, announces the global launch of a superior new blood of personal audio products - SOUL by Ludacris. In a highly collaborative effort with the Grammy winning and globally renowned artist Chris Ludacris Bridges, the SOUL brand kicks off with an initial 5-model line-up of high definition headphones that provide the elite sound quality of a professional headphone with a distinct style for self expression and style.

Driven by his famously artistic vision, and supported by an award-winning design team with resume credits spanning from luxury automotive to world-class electronics, the line dons a sleek form factor and presents an array of eye-catching colors and uniquely designed styles. It was important to our team to make a compendium of audio concepts that not only delivers a mighty and precise listening experience, but also embodies the form of style people looking for in a decent pair of sunglasses or still a sports car, said Bob Bonefant, Executive Director of Signeo USA. Ludacris is a perfect mate for us as he is the consummate individualist and has such a gift for infusing a distinct style into everything he does. The Person by Ludacris line debuts with the High Definition Professional SL300 Powered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100, and the SE99 and SE49 High Definition In-Ear headphones. The full line contains professionally voiced sound technology with advanced circuitry and drivers designed by a squad of engineers who have developed some of the most notable acoustic breakthroughs in the sound industry. Elements such as world-class noise cancellation technology and ultra precise audio mix balancing deliver deep bass without sacrificing clarity of mids and highs to leave a listening experience fit for a broad audience that reaches the business traveler or casual music fan to the pro musician or audiophile. Signeo USA Executive Director Len Davi commented, Delivering an impactful sound experience is an art form. Music is a passionate expression, and when you see a heavy performance its a really powerful thing. The SOUL name and conception is founded on the thought that you should be capable to feel that spirit with each listen. The Person by Ludacris product line will be exclusively distributed by Ingram Micro, Inc. (NYSE: IM) through its Consumer Electronics Division. The new business is scheduled to hit retail shelves nationwide in early 2011. For More Information, please visit www.SOULbyLudacris.com